“Koozie” is registered as a trademark by The Radio Cap Corporation (RCC) in 1980. Just a year later, a girl named bonnie McGough filed a patent for an “insulated drink cozy” with insulating material sandwiched by outer fabric. She suggested goose down because the insulator. Whether you call it a koozie, beer cozy, brew jacket, or drink huggie, the koozie is an especially recognizable part of the drinks world. Its different forms are as varied as its nicknames: they can be rigid or soft and flexible or maybe slap onto cans and cups. And they’re everywhere.
|Custom can koozie|
They’re also great marketing tools. Business owners will brand drinkers by giving out tiny, portable billboards to cover their drinks. As Miller found when she surveyed friends, family, and community members, koozies are widespread, and folks want their koozies to have specific attributes.
Like many other aspects of bar history, the koozie’s true origin story is obscured by folklore and story. Luckily, though, it’s a relatively new invention (by most accounts) and as such is part of the searchable public record.
A widespread tale is that the koozie’s origins date back to the british tradition of knitted tea kettle cozies. Rather than keeping cold out, the koozie keeps it in. Some postulate that even the word “cozy” was manipulated, each in pronunciation and spelling, to make “koozie” sound like “cool.”
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